Quality is not a destination. Most companies talk about quality as though it were someplace they would like to be. We see quality as a route to our final destination, YOUR TRUST! The quality route to your trust has multiple steps. Each must be taken in order with no diversions.

Our core values:

  • PURE

Step One: People.

Our quality team consists of every proud member of our staff. Each one has the power to question and stop production at any stage if there is any possible concern. Beyond the Quality Assurance, Quality Control, and Regulatory Compliance teams, this philosophy ensures that our People, Practices, Facilities, Ingredients and Components all meet or exceed the standards mandated by government, industry regulations, kosher regulations, organic regulations and best practices.

Step Two: Raw Material Sourcing.

We scour the world to locate the best suppliers and processes to ensure the highest quality natural ingredients are harvested and handled to protect key essential nutrients. Then, we verify each ingredient’s true beneficial potential.

Step Three: Formulate for efficacy.

Our staff science team formulates our products with a relentless commitment to ingredient purity and potency. That’s why our customers trust Pure-lē Natural’s products to deliver proven, repeatable results.

Step Four: In-house manufacturing.

All Pure-lē Natural products are manufactured by us, in Canada under the supervision of Health Canada, The Kashruth Council of Canada, Ecocert Canada and Ecocert ICO (USA) under conditions and guidelines that meet the most stringent global regulations.

Step Five: Testing from start to finish.

Some might think it’s obsessive to conduct hundreds of tests on our products. We agree. We are absolutely obsessed with creating the highest quality products. With unmatched potency, consistency and purity. That’s the care we’ve taken for over 100 years, through four generations, and the care we will continue to take.

So when we ship millions of products to people around the world, each customer can use each results oriented product with confidence and trust in the pure, potent, proven formulas created by us… the obsessive perfectionists at Pure-lē Natural.